Business Planning

It has often been said that ‘the business that fails to plan plans to fail’. At WMJ Kelleher & Associates we provide clients not only with the assistance to complete a Business Plan document, but more importantly a client is provided with the tools to successfully progress through the business planning process.


A Business plan is important for the following reasons:

  • A carefully prepared business plan can provide a pathway to profit for a new or existing business.
  • Every business can benefit from the process of preparing a business plan.
  • Your business plan will serve as a guide during the lifetime of your business.
  • A business plan is a requirement if you are planning to seek finance.
  • One of the principal reasons for business failure is the lack of business planning.


Do not take the ‘Alice in Wonderland’ approach to planning the future direction of your business:

Alice came to the fork in the road.
Which road do I take?” she asked.
Where do you want to go?” responded the Cheshire cat.
I don’t know,” Alice answered.
Then,” said the cat, “it doesn’t matter.”

Success with your business proposal does matter!